THE INFLUENCE OF TRUST, RISK AND MOTIVATION ON THE INTENTION TO USE THE SHOPEE BLESSING APPLICATION WITH EXPERIENCE AS A MODERATION VARIABLE
Abstract
The purpose of this study is to find out whether trust affects the intention to use the shopee blessing application, whether risk affects the intention to use the shopee blessing application, and whether motivation affects the intention to use the shopee blessing application. Then the researcher added experience as a moderation variable in the study that can moderate trust, risk, and motivation towards the intention of using the shopee blessing application. This study uses the UTAUT2 theory which explains the extent of the difference between the intention to use and the actual use of technology by consumers. To obtain research data, researchers shared a questionnaire by selecting a Likert scale as a measurement, using the STATA version 16 application as data analysis. To see the results of the study, researchers used moderated regression analysis (MRA). From the results of the research conducted by the researcher, it can be concluded, that the trust variable affects the intention to use and the experience can moderate the trust in the intention to use the shopee blessing application, the risk variable does not affect the intention to use nor can the experience moderate the risk to the intention to use the blessing shoppe application, and the motivation variable does not affect the intention to use the blessing shoppe application, and the motivation variable does not affect the intention to use but experience can moderate motivation towards the intention of using the blessings.
Keywords
References
Aini, Tika Nur. “Pengaruh Kepuasan Dan Kepercayaan Terhadap Loyalitas Pelanggan Dengan Komitmen Sebagai Variabel Intervening.†Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA), vol.1, no. 2 (2020): 77–85.
Anggraeni, Rila. “Pengaruh Persepsi Kemudahan Penggunaan Dan Persepsi Kegunaan Terhadap Niat Untuk Menggunakan Dan Penggunaan Aktual Layanan Jejaring Sosial Berbasis Lokasi (Studi Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Brawijaya Malang).†Ekonomi Bisnis, vol.20, no. 1 (2015): 44–52.
Asosiasi Penyelenggara Jasa Internet Indonesia. “Laporan Survei Internet APJII 2019 – 2020.†Asosiasi Penyelenggara Jasa Internet Indonesia, vol.2020 (2020): 1–146.
Fauziah. “Strategi Komunikasi Bisnis Online Shop ‘Shoppe’ Dalam Meningkatkan Penjualan.†Abiwara : Jurnal Vokasi Administrasi Bisnis, vol.1, no. 2 (2020): 45–53.
Glover, Steven, dan Izak Benbasat. “A Comprehensive Model of Perceived Risk of E-Commerce Transactions.†International Journal of Electronic Commerce, vol.15, no. 2 (2010): 47–78.
Hidayat, Moh Helmi. “Implikasi Upah Terhadap Kinerja Pengrajin Batik Tulis Madura Di Kelurahan Kowel Pamekasan.†Masyrif: Jurnal Ekonomi, Bisnis dan Manajemen, vol.1, no. 1 (2020): 61.
Hong, Lu Man, Noorshella Che Nawi, Wan Farha Wan Zulkiffli, Dzulkifli Mukhtar, dan Shah Iskandar Fahmie Ramlee. “Perceived Risk on Online Store Image towards Purchase Intention.†Research in World Economy, vol.10, no. 2 Special Issue (2019): 48–52.
Husain, T. “Analisis Determinan Faktor-Faktor Yang Mempengaruhi Niat Penggunaan Software Audit.†Jurnal Ilmiah MATRIK, vol.19, no. 2 (2017): 131–150.
Jayantari, Ida Ayu Agung Upadianti, dan Seminari. Ni Ketut. “Peran Kepercayaan Memediasi Persepsi Risiko Terhadap Niat Menggunakan Mandiri Mobile Banking Di Kota Denpasar.†E-Jurnal manajemen Unud, vol.7, no. 5 (2018): 2621–2651.
Latifah, Nunuk, Anna Widayani, dan Rani Arifah Normawati. “Pengaruh Perceived Usefulness Dan Trust Terhadap Kepuasan Konsumen Pada E- Commerce Shopee.†BISMA: Jurnal Bisnis dan Manajemen, vol.14, no. 1 (2020): 82.
Lee, Sangjae, dan Byung Gon Kim. “The Impact of Individual Motivations and Social Capital on the Continuous Usage Intention of Mobile Social Apps.†Sustainability (Switzerland), vol.12, no. 20 (2020): 1–30.
Manu, Daniel Christian. “Niat Dan Aktivitas Belanja.†vol.2, no. 1 (2016): 1–28.
Ningrum, wWidiya Putri Nimas. “Pengaruh Motivasi Belanja Hedonis Terhadap Pembelian Impulsif Dengan Browsing Sebagai Variabel Mediasi (Studi Pengguna Shopee Mahasiswa Kota Malang Di Masa Pandemi).†vol., no. 1 (2021): 1–14.
Nurdyansa. “Biografi Forrest Li, Kisah Sukses Pendiri Shopee Dan Sea Ltd Artikel Diambil Dari Biografiku.Com. Silahkan Di Copy Sebagai Bahan Referensi, Mohon Cantumkan Sumber : Https://Www.Biografiku.Com/Biografi-Forrest-Li.â€
Pandiangan, Kasman, Masiyono Masiyono, dan Yugi Dwi Atmogo. “Faktor-Faktor Yang Mempengaruhi Brand Equity: Brand Trust, Brand Image, Perceived Quality, & Brand Loyalty.†Jurnal Ilmu Manajemen Terapan, vol.2, no. 4 (2021): 471–484.
Pompeo, Karolina. “Driven by the E-Commerce Boom, Shopee Doubles Its Bet on Brazil.â€
Pranatawijaya, Viktor Handrianus, Widiatry Widiatry, Ressa Priskila, dan Putu Bagus Adidyana Anugrah Putra. “Pengembangan Aplikasi Kuesioner Survey Berbasis Web Menggunakan Skala Likert Dan Guttman.†Jurnal Sains dan Informatika, vol.5, no. 2 (2019): 128–137.
Rafiqi, Iqbal, Nur Hidayah Selviyanti, Siti Halimah, dan Nur Eka. “Efektivitas Implementasi E-Budgeting Dalam Mewujudkan Good Governance Dengan Model CIPP ( Studi Kasus Pada Kota Surabaya ).†Assyarikah, vol.1, no. 2 (2020): 1–24.
Salsabila Putri, Aurelia, dan Roni Zakaria. “Analisis Pemetaan E-Commerce Terbesar Di Indonesia Berdasarkan Model Kekuatan Ekonomi Digital.†Seminar dan Konferensi Nasional IDEC , vol.1, no. November (2020): 1–14.
Suswanto, Priyo, dan Sri Dewi Setiawati. “Strategi Komunikasi Pemasaran Shopee Dalam Membangun Positioning Di Tengah Pandemi Covid-19 Di Indonesia.†Jurnal Ilmu Komunikasi, vol.3, no. 2 (2020): 16–29.
Trojanowski, Mariusz, dan Jacek Kułak. “The Impact of Moderators and Trust on Consumer’s Intention to Use a Mobile Phone for Purchases.†Journal of Management and Business Administration. Central Europe, vol.25, no. 2 (2020): 91–116.
Wiyata, Mariati Tirta, Elisya Pramana Putri, dan Ce Gunawan. “Pengaruh Customer Experience, Ease of Use, Dan Customer Trust Terhadap Repurchase Intention Konsumen Situs Jual Beli Online Shopee Di Kalangan Mahasiswa Kota Sukabumi.†Cakrawala, vol.3, no. 1 (2020): 11–21.
Yusuf, Muhammad. “Strategi Manajemen Perubahan Pola Pikir SDM Guna Menghadapi Persaingan Era Industri 4 . 0 Pada Industri Manufaktur.†Seminar Nasional dan The 6th Call for Syariah Paper Universitas Muhammadiyah Surakarta (2019): 648–664.
Zogli, Luther King, Nonduduzo Dladla, dan Bongani I Dlamini. “Assessing the Challenges Faced by Informal Street Traders Operating in Durban, South Africa.†International Journal of Entrepreneurship and Business Development, vol.4, no. 4 (2021): 412–417.
DOI: 10.28944/masyrif.v2i1.875
Refbacks
- There are currently no refbacks.
